I’m not one of those enthusiasts who make unfeasibly complicated massive LEGO sculptures and “brickfilms,” I just think it’s a pretty great. I haven’t even touched a LEGO brick for over a decade probably, so I’ve got nothing on the AFOLs ("Adult Fans of Lego”) who are a valuable demographic for the company. I just remember LEGOing as a kid and it all worked so well and made so much sense. I liked how I was the controlling master of my LEGO world – capable of constructing something from nothing which would stay put until I wanted to destruct it again. That’s probably more telling about my psychological self than the coloured bricks, but LEGO really is an example of brilliant design.

The Danish company started creating wooden toys in 1932 and came up with blocks that could lock together. They coined the name LEGO from the Danish phrase “leg godt,” which means "play well." With the invention of plastic the little bricks became what we now know them as. It was in the mid 1950’s, an era of wonderful innovation in design. I bet you didn’t know that the Lego group is currently the largest tire manufacturer in the world, producing over 300 million miniature tires each year.

See the video for The White Stripes’ Fell in Love with a Girl by Michel Gondry - digitised live footage recreated with LEGO.

Images: Wikipedia